Top Care Homes are care homes which have been
visited by a Registered Nurse and must score in the
top 20% of the Care Provider USA RCFE rating and
review score. Homes are rated on a 100 point scale
and must score a minimum of no less than 80 points
to attain top care home status. Each top care home
visited is scored on the following services and
qualifications, or other specific care home
characteristics. The score received for
a particular category of facility variables are then
totaled up and presented as a value matrix of
what consumers/care seekers may most desire when
looking for the best value when shopping for care
homes.
Assuming the care seeking consumer is basing his
purchase on the following product (care home)
variables such as the price, services provided,
level of care and location and availability of care.
Most important consumer (careseeker) variables
used in purchase decision making process.
Price
Product
Place (Location)
Promotion
Facility value and care level
1. CARE GIVER QUALIFICATIONS
2. CARE LEVEL
3. LOCATION
4. PRICE RANGE
5. ACTIVITIES PROVIDED
6. MENU
7. SOCIAL ENVIRONMENT
8. GROUNDS
9. ACCOMMODATIONS
10. AMENITIES OPTIONS
